Understanding
media objects.

77% of French people wish to receive more media objects!

Consumer expectations have evolved,
with current priorities being:

1

Product utility based on demand

2

Ethical manufacturing conditions

3

Environmental respect

4

Fun and originality

5

Made in France / Europe

Source: 2FPCO/TSM Research

The era of useless and irresponsible goodies is over.

The study also highlights the French public's interest in media objects:

of French people keep and use a media object

remember the brand associated with a goodie

have a positive opinion of a media object

would like to receive more

Caution!

«I have a budget of €5,000; I need as many items as possible to distribute. »

This approach is counterproductive.

Focusing on quantity and unit price can lead to choosing items that devalue your image and are rarely used by your target audience.

Instead, focus on:

  • The usage rate of the items
  • Alignment with your brand image

This strategy will generate the expected ROI through message retention.

Like press, billboards, radio, television, internet, or any other media, goodies aim to capture the audience's attention in their daily lives. The goal is to multiply "visual impacts" to enhance brand/message recall, encourage purchases, foster loyalty, and promote brand recommendations within personal and professional circles.

Our Approach to Media Objects
We strive to understand your company,
target audience, campaign, and objectives .

Utilize Our Investment Optimization
Solutions Fully managed by our teams,
you have nothing to do!

Internal SurveysGroup PurchasesCatalog Management
A valuable aid for decision-making to anticipate and optimize your purchases.Everyone benefits from the price corresponding to the total quantity ordered.A catalog of products reflecting your image, responsible, delivered within 48 hours.

For specific operations requiring specialized resources, your consultant may recommend involving one or more Specialization Units:

Brand Licensing Unit
Creation and commercialization of a range of derivative products.

Product Design Unit
Developing Customer Exclusive Designs.

Marketing & Communication Agency
Graphic creations, artistic direction for Print, POS, digital media.

Marking Workshop
Extensive machinery allowing customization of over 95% of items.

Logistics Center
Over 3,000m² of warehouses (Toulouse, Lieusaint, St Ouen).

Web Agency
Benefit from the expertise of our integrated Web Agency.

Benefits of our media object approach

Expertise enabling you to establish a lasting presence, aligned with your CSR commitments, in the daily environment of your targets.

Carbon footprint assessment of your operations and CSR Scoring of your items.

Proven solutions to reduce the cost of your personalized item investments.

Additional specialization units to provide a single point of contact.

For Which Operations
Do Goodies Add Value?

Here is a non-exhaustive list of areas
where media object marketing is effective:

Professional trade shows Product/service launches
Promotional operations
Seminars & conferences
Loyalty & incentive programs
Client events (VIP)
Employee gifts
Business gifts
Welcome packs
New services, IT, etc.
CSR awareness
Training
Image/brand changes
Targeting new segments
CSR positioning
Image and technical apparel
B2C strategy creation
Product design and development for retail
Developing sales channels
Creation of web platforms, apps, etc.