SYNNEO
Committed to responsible and ecological communication
At Synneo, we believe in the power of media object communication to creatively promote companies and brands. However, our commitment goes far beyond mere promotion. We strive to make media object communication a vehicle for environmental responsibility, and we are determined to comply with legal constraints to avoid greenwashing.
Compliance with legal constraints
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The AGEC Act (2020) and the Climate and Resilience Act (2021) have been put in place to protect consumers against misleading advertising and to guarantee fair and accurate information regarding the environmental qualities of products. At Synneo, we are committed to complying with these legal constraints to the letter.
All of our media communications are designed to comply with laws that prohibit misleading claims, and we are committed to avoiding ‘generalized’ and all-encompassing information that is not factual, measured and substantiated. We understand that terms such as ‘green’, ‘eco-friendly’, ‘eco-responsible’, or any other equivalent term should not be used to mislead consumers. We understand that terms such as ‘green’, ‘ecological’, ‘eco-responsible’, or any other equivalent term, must not be used to mislead consumers. Legal regulatory compliance, such as the energy label, will never be used as an environmental claim, as we consider this to be an obligation and not a virtuous approach.
All of our media communications are designed to comply with laws that prohibit misleading claims, and we are committed to avoiding ‘generalized’ and all-encompassing information that is not factual, measured and substantiated. We understand that terms such as ‘green’, ‘eco-friendly’, ‘eco-responsible’, or any other equivalent term should not be used to mislead consumers. We understand that terms such as ‘green’, ‘ecological’, ‘eco-responsible’, or any other equivalent term, must not be used to mislead consumers. Legal regulatory compliance, such as the energy label, will never be used as an environmental claim, as we consider this to be an obligation and not a virtuous approach.
Selection of certified products
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We don't stop at mere legal compliance. At Synneo, we choose products from suppliers who have environmental labels and certifications. The products we offer our customers are carefully selected for their commitment to the environment. We ensure that the environmental claims for these products are based on scientific evidence or recognised methods. In addition, we ensure that these claims relate to significant environmental aspects, taking into account the impacts generated by the product, its packaging or the product-packaging combination.
Our commitment in action
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At Synneo, our commitment to responsible and ecological communication is evident in everything we do. We are proud to contribute to the preservation of the environment while helping our clients to promote their brands in an innovative and respectful way. Our aim is to create media campaigns that convey environmental values, build consumer confidence and promote a sustainable future for our planet.
When you choose Synneo, you choose responsible communication that respects the environment. Join us in our commitment to a better world, one product at a time.